Corporate sponsorship has become a necessity for many touring acts these days as a way to defray costs of increasingly expensive concerts, but not everyone believes musicians need to submit.
So says Bon Iver’s Justin Vernon, who takes issue with the practice and, in particular, Beyonce’s mega-bucks deal with Pepsi.
“You have to believe in something. Like, I’d prefer Beyoncé didn’t do a Pepsi tour,” the singer-songwriter told The Guardian in a recent interview. “Do not take two million dollars from Pepsi and be a role model for young girls. Do not do that. That stuff does anger me. And I feel like I am not afraid to talk about that stuff.”
In fact, Vernon admits he’s no fan of big, bombastic tours that are only about making money. “Playing a lot of shows, realizing that playing shows for Live Nation is just bulls*** and f*** that,” he says.
“I grew up loving bands like the Indigo Girls, and they stood for something, doing benefit shows and talking about s*** and changing culture or changing people’s mindsets and raising awareness. What’s music for? It’s not about having a bunch of CDs.”