Beyonce’s commercial for the Fall 2016 collection of her athleisure line, Ivy Park, looks more like a sequel to “Lemonade”.
Similar to the wildly popular visual album, Queen Bey poetically speaks over scenes of herself. “I stretch my body out like the horizon,” she says. “I teach my body every day that it can go even further.”
Husband Jay Z and daughter Blue Ivy are also featured in what appears to be footage taken from home videos. Blue is seen swinging with her mother in one scene, and in another, she’s holding hands with her famous father. “When I’m about to give up, I picture that one person I love more than anyone,” Beyonce continues. “I picture myself wherever they are in the world, and I picture myself running towards them.”
She concludes, “I make it to the end, and I find love.”
Fans may forget they’re watching a commercial for workout clothes, but the video is, in fact, promoting Ivy Park’s new collection, which is available online as well as Topshop, Nordstrom, Hudson Bay, Net-A-Porter and Zalando.
In a rare interview with ELLE magazine earlier this year, Beyonce revealed the mission behind the athleisure line. “To me, power is making things happen without asking for permission,” she said. “It’s affecting the way people perceive themselves and the world.”
“It’s really about changing the conversation. It’s not about perfection. It’s about purpose. We have to care about our bodies and what we put in them,” she added. “Women have to take the time to focus on our mental health — take time for self, for the spiritual, without feeling guilty or selfish. The world will see you the way you see you, and treat you the way you treat yourself.”
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