Katy Perry announced CoverGirl’s surprising new face on Tuesday.
The singer struck a pose next to social media star James Charles, the makeup giant’s first-ever male ambassador!
“Just wrapped another great @COVERGIRL shoot,” she captioned a behind-the-scenes moment with Charles and her dog Butters. “Honoured to have the pleasure to announce the very first COVERBOY, James Charles! Follow him@JCharlesBeauty!”
Charles rose to social media fame over the past year thanks to his incredible makeup transformations and tutorials, and his distinct fondness for highlighter. He has since amassed a following of over 500,000 fans on Instagram and 76,000 subscribers on YouTube.
The online sensation will begin appearing in the brand’s print, television and digital campaigns by himself and will also share the spotlight alongside Perry for a selection of ads.
“THE SECRETS OUT.. so beyond excited to finally announce that I am the new face of #COVERGIRL and the first ever coverBOY,” Charles gushed on Instagram. “I am so thankful and excited and cannot wait to show you all what we have in store.”
THE SECRETS OUT.. so beyond excited to finally announce that I am the new face of #COVERGIRL and the first ever coverBOY. 😱 I am so thankful and excited and cannot wait to show you all what we have in store. Make sure you go check out @covergirl on Instagram for more info! AND YES I know I have lipstick on my teeth 😬😂 it was a looonnnnggg day.