Katy Perry Announces James Charles As CoverGirl’s First Male Spokesperson

Katy Perry announced CoverGirl’s surprising new face on Tuesday.

The singer struck a pose next to social media star James Charles, the makeup giant’s first-ever male ambassador!

“Just wrapped another great @COVERGIRL shoot,” she captioned a behind-the-scenes moment with Charles and her dog Butters. “Honoured to have the pleasure to announce the very first COVERBOY, James Charles! Follow him@JCharlesBeauty!”

Charles rose to social media fame over the past year thanks to his incredible makeup transformations and tutorials, and his distinct fondness for highlighter. He has since amassed a following of over 500,000 fans on Instagram and 76,000 subscribers on YouTube.

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The online sensation will begin appearing in the brand’s print, television and digital campaigns by himself and will also share the spotlight alongside Perry for a selection of ads.

“THE SECRETS OUT.. so beyond excited to finally announce that I am the new face of #COVERGIRL and the first ever coverBOY,” Charles gushed on Instagram. “I am so thankful and excited and cannot wait to show you all what we have in store.”



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