It looks like Vine’s 15 minutes – or rather, six seconds – of fame are up, as Twitter announces its app is set to be discontinued.
“Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app,” Twitter, who owns the social medium, announced Thursday in a letter posted on Medium.
Vine launched in January 2013, allowing users to upload and edit videos that are six seconds in length or less. Creators began to use this restriction to their advantage, launching the social media careers of the likes of Cameron Dallas, Nash Grier and Logan Paul.
Vine also launched the career of Canadian singer Shawn Mendes, who amassed over 4 million Vine followers through his six-second covers. As his following grew, Mendes continued to chronicle his rise on the app, from his first TV appearance to promotion of his major-label releases.
Mendes has since gone on to international success, earning two consecutive #1 albums on the Billboard 200 chart, including his latest album, “Illuminate”.