Industry watchers were predicting that the third film in the “Da Vinci Code” series would easily win this weekend’s box office race, but boy were they wrong.
As The Hollywood Reporter reports, the Tom Hanks-starring sequel “Inferno” barely caught fire in its opening weekend, taking in a measly $15 million at the domestic box office, despite earlier predictions the film would rake in somewhere between $20-$30 million.
In fact, “Inferno” couldn’t even crack the #1 spot in the weekend’s box office, with the winner remaining “Boo! A Madea Halloween”, which brought in $16.7 domestically in its second weekend. Even more impressive is the fact that “Inferno” was playing in 3,575 U.S. theatres, while “A Madea Halloween” was only in 2,299.
The news isn’t all bad for Robert Langdon’s third conspiracy-fuelled outing, however; as THR notes, “Inferno” is performing far better internationally, having already earned an estimated $132.9 million since launching in various markets throughougt the world earlier this month.
“We’re disappointed in the U.S. opening, but we’re very pleased with how the film is performing internationally,” Sony worldwide president of marketing and distribution Josh Greenstein told THR.