Joe Jonas is the new face of the GUESS Spring 2017 men’s underwear line.
In a statement released by the brand Wednesday, GUESS announced that the DNCE leading man will be joining Hollywood It-Girl, Charlotte McKinney, in a new series of sultry shots, photographed by celebrity and fashion photographer Yu Tsai, showcasing the clothing brand’s inaugural men’s underwear line and women’s lingerie collection.
The new men’s underwear line “Hero”, set to launch globally in February 2017, will feature “an array of boxers and briefs designed with a wide elastic waistband stamped with the GUESS logo” and will be “accompanied by a mixture of t-shirts and tank tops.”
“It feels great to be chosen by Paul Marciano [Chief Creative Officer & Executive Chairman of GUESS] as the male global ambassador for the new GUESS Underwear campaign with a focus on the GUESS man,” says Jonas. “I am excited to be part of this amazing experience and to be able to represent the brand’s image.”