Keith Urban and Carrie Underwood are dropping jaws in the minimalist new music video for “The Fighter”.
Leading Academy of Country Music nominee Urban moves away from the overly produced movie-like music videos of today and lets the music do the talking. The visuals for “The Fighter”, the fourth single from his chart-topping album “Ripcord”, show Urban and featured artist Underwood jam out to a black backdrop and sets of beaming lights.
“The original inspiration for the video came from an old photograph of the Mohammad Ali, Joe Frazier fight from the early ’70s,” explains director John Urbano, whom Urban has worked with on three other music videos. “[The photo] inspired the idea of light. So we’re hinting at a fight through lighting. I also had this idea to tell this story through dance interpretation…”
And that “dance interpretation” makes up the other half of the video. Urban and Underwood’s jam session is inter-cut with scenes of dancers performing inside car tunnels and an industrial area.
The two artists and the visuals’ director discussed the video during a behind-the-scenes special. Urban explained how the dancers were integrated into the video. “John said, ‘I know this girl who dances, sort of street dancing, I don’t even know what it is,’ but it was so good and John said, ‘Listen to the song and watch her dance at the same time,’ and they just went together so incredibly well….”
Urban, 49, is nominated for seven awards at this year’s ACM Awards. Underwood also snagged nominations, including Entertainer of the Year, for which her “The Fighter” collaborator is also nominated.