Katy Perry is back, people! This is not a drill. Or a Twitter teaser. Or a lyric video. This is the real deal.
The official video for her “Chained To The Rhythm” (featuring Skip Marley) — already a bona fide smash — was released early Tuesday morning, following the track’s initial release February 10. To get a sense of just how momentous this is, in the time it has taken us to write this paragraph, the video’s views on YouTube doubled, from 50,000 to 100,000. It also surpassed 20-million streams on Spotify within its first week of release. Can we just go ahead and call it the anthem of the late winter/early spring?
The video is directed by Mathew Cullen, the same Mathew Cullen who directed Perry’s “Dark Horse” in 2014, a work that earned the artist an MTV Music Video Award and an MTV Europe Music Award. A promo for what should be the first single off Perry’s fourth studio album, Cullen’s vision seems a continuation of the themes explored during Perry’s Grammys performance of the song — its live unveiling — nine days ago.
The white picket fence that was taken apart on stage that day is set for abandonment as a voiceover in the video urges visitors to an amusement park called Oblivia to “Leave your white picket fence and explore a utopia!” In reality, said amusement park is actually Six Flags Magic Mountain in Valencia, California, where the video was shot over three days (just in case some of you had plans of visiting Oblivia this summer).
Perry’s latest bears not only a powerful message — a wake-up call for those who are “happily numb” — it is also an incredibly catchy pop song. Regardless of what you look turn to Katy Perry for — be it a message or the music — you will not be disappointed with this one.