Alec Baldwin Defends Kendall Jenner In Pepsi Ad Controversy: ‘Blame Her Management’

Pepsi was roundly slammed for its recent ad — titled “Live For Now Moments Anthem” — after a tsunami of criticism on social media, slamming the concept of Kendall Jenner ditching a photo shoot to take part in a bogus protest march as a slap in the face to actual protesters who have legitimate gripes against government policies, such as President Trump’s travel ban, border wall and, well, pretty much most of his policies.

Pepsi quickly offered an apology, and when that did little to quell the outrage, pulled the ad altogether. Also taking heat was Jenner herself, which is understandable given that she’s the central figure in the commercial.

RELATED: Pepsi Pulls Protest-Themed Ad Featuring Kendall Jenner After Twitter Backlash

However, one person who thinks it’s unfair to blame the “Keeping Up With the Kardashians” star for Pepsi’s blunder is Alec Baldwin, who took to Twitter in order to come to her defense.

“1- Don’t blame @KendallJenner for that spot. Kendall is still a very young, inexperienced woman in an awful business. Blame her management,” Baldwin wrote in the first part of his three-party Twitter trilogy.

“2- I remember when my daughter Ireland and Kendall were little kids in school. I think it’s unfair to rake these younger ppl over the coals,” he added.

In conclusion, he stated: “3- The US is such a sadistically shame-based, blame-centered culture…”

Meanwhile, Jenner herself has yet to speak out about the controversy, but a source tells People that she’s “not happy” about the way things played out, and is deliberately “laying low” until things blow over.

“Kendall is still not happy about the controversy,” claims the source “She plans on laying low until things calm down. She still talks about it a lot and has support from her family. She is spending a quiet weekend with her family.”

RELATED: Late Night’s Stephen Colbert And Seth Meyers Slam Pepsi’s Controversial Protest Ad

“[Kendall] has been in constant communication with her mom and sisters,” a “Keeping Up With the Kardashians” source previously told People. “Everyone is being very supportive and ready to give advice. Kendall is young and certainly not used to being involved in such controversy.”

If there’s a silver lining, Pepsi’s ad provided plenty of material for late-night comedy hosts. Watch:

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