Kim Kardashian’s latest business endeavour has her facing some backlash after being accused of wearing “blackface” in the campaign photo.
The reality star announced KKW Beauty earlier this week followed with a few posts to social media promoting the new brand, along with this photo:
The image reveals the beauty line’s first product, a “Creme contour and highlight kit,” underneath a photo of the 36-year-old.
Fans on Twitter immediately accused the star of using “blackface” to sell the brand, “How did a team of PR people all look at the photo of Kim in blackface and then tell her to post it AND make it her avi?” one fan wrote.
RELATED: Inside Kanye West’s 40th Birthday In Bahamas With Kim Kardashian And Their Kids: ‘No Work Or Social Media’