Aficionados of Gwyneth Paltrow’s Goop lifestyle site have encountered some eyebrow-raising products over the years, ranging from a $15,000 sex toy to a line of edible skin cream, but a new item has taken heat from an unexpected source: NASA, which is shooting down claims made about stickers that purportedly offer health benefits to the wearer.
Body Vibes, claims the Goop website, are “wearable stickers that rebalance the energy frequency in our bodies,” with the manufacturer claiming the “smart stickers” are “programmed to deliver natural bio-frequencies to optimize brain and body functions, restore missing cell communication, and accelerate the body’s natural ability to heal itself.”
The stickers, claims Body Vibes, are “made with the same conductive carbon material NASA uses to line space suits so they can monitor an astronaut’s vitals during wear.”
There’s a big problem with that particular claim, however; a rep from NASA told CNN Money that “it doesn’t use carbon material to line its suits, and its current spacesuit has no carbon fibres in it at all.”
Gizmodo was the first to report the inaccurate claims about Body Vibes, which reported that NASA told the website they “do not have any conductive carbon material lining the spacesuits.”
In fact, Gizmodo contacted Mark Shelhamer, former chief scientist at NASA’s human research division, who declared of Body Vibes’ claims: “Wow. What a load of BS this is.”
Shelhamer explained that if carbon fibre were used in space suits — which it definitively is not — it would be to add strength, not to monitor an astronaut’s vital signs.
“Not only is the whole premise like snake oil, the logic doesn’t even hold up,” he said. “If they promote healing, why do they leave marks on the skin when they are removed?”
According to CNN Money, Goop has since removed the NASA mention from its post, and issued a statement noting that recommending a product does not constitute “formal endorsements.”
“The opinions expressed by the experts and companies we profile do not necessarily represent the views of [Goop],” said the brand in a statement. “Based on the statement from NASA, we’ve gone back to the company to inquire about the claim and removed the claim from our site until we get additional verification.”
Body Vibes has also responded, apologizing for what the company describes as a “communications error.”
“We have learned that our engineer was misinformed by a distributor about the material in question, which was purchased for its unique specifications,” reads a statement from Body Vibes. “We regret not doing our due diligence before including the distributor’s information in the story of our product.”