Apple Celebrates Canada With Short Film ‘A Portrait Of Canada’

With Canada’s 150th birthday around the corner, Apple is celebrating the True North, strong and free with “A Portrait of Canada”.

The short film, shot entirely on an iPhone sees three Canadian artists: photographer Caitlin Cronenberg, Humble the Poet and First Nations band A Tribe Called Red contribute their images, words and music respectively to pay homage to the country that raised them.

Set to the track “Suplex featuring Northern Voice” by A Tribe Called Red and combined with photos shot by iPhone users across our home and native land, Cronenberg explains how her vision came to be.

Behind-the-scenes Caitlin Cronenberg shoots with Humble the Poet (Photo: Apple)
Behind-the-scenes Caitlin Cronenberg shoots with Humble the Poet (Photo: Apple) — Apple

“My vision, as a professional photographer, and as a Canadian was to personally seek out and explore the stories of this vast country through the unique lens of the iPhone,” adding, “we saw the people, we met the people, we shot the people and places.”

Featuring “environmental portraits” of Canadians, Cronenberg was able to capture our country’s distinct diversity.

Caitlin Cronenberg/Apple
Caitlin Cronenberg/Apple — Caitlin Cronenberg/Apple
Caitlin Cronenberg/Apple
Caitlin Cronenberg/Apple — Caitlin Cronenberg/Apple

Speaking to our country’s progressive ideals, Humble the Poet not only wrote original words that speak to the theme, but performs them as well.

“We’re not simply tolerant,” he says of how Canadians set themselves apart from the rest of the world. “We celebrate and live diversity on our own terms. We are each unique, and it’s that individuality that is our common thread, connecting us to something greater than ourselves.”

And A Tribe Called Red couldn’t agree more! “We feel it’s so important to be present and involved in this mainstream conversation around inclusivity,” Ian Campeau, a member of the group shares. “Our roots, our difference and our history are important as we establish a new day for the relationship between Indigenous Nations around Canada.”

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