This got our spidey senses tingling!
“Spider-Man: Homecoming” opened to $117 million at the North American box office, passing up “Wonder Woman” ($103.3 million) to settle in as the third-best North American opening of the year behind “Guardians of the Galaxy Vol. 2” ($146.5 million) and “Beauty and the Beast” ($174.8 million).
The film, which stars Tom Holland as a teenage Spider-Man, is only the eleventh superhero film to open to $100 million or more and narrowly snatches the second-biggest three-day launch of the franchise for “Spider-Man 3,” not adjusting for inflation.
“Homecoming” cost $175 million to make, but solidifies any worries Sony might have had rebooting the franchise with Marvel. The new franchise, which is sure to launch more films and spinoffs will do so within the Marvel Cinematic Universe.
Much like 20th Century Fox’s rights to the X-Men franchise, traditionally studios holding the rights to Marvel comic characters have maintained creative ownership, which is why “Homecoming” became such an unorthodox project. Sony made the decision to team with Kevin Feige’s Marvel studios after both “Amazing Spider-Man” pics lagged behind the original “Spider-Man” trilogy.
This is also why Holland’s first appearance as the web-slinger came in “Captain America: Civil War” and why Robert Downey Jr. played such a big role in “Homecoming”.
“This is a great result, and a gigantic win for Sony and for Marvel,” says Sony president of worldwide marketing and distribution Josh Greenstein. “Spider-Man is one of the most beloved characters in the Marvel Universe, and Homecoming is a fresh take.”
In terms of the two previous franchise, 2002’s “Spider-Man” made history opening to a then-record $114.8 million ($174 million today), “Spider-Man 2,” which opened in 2004 also did well, opening to $180.1 million ($256.3 million today) during the July 4th weekend over five days. The official four-day weekend numbers are just shy of the original film with $115.8 million ($165 million today).
As previously mentioned “Spider-Man 3” was the most successful for the comic character when it opened in 2007 to $151.1 million, or $174.7 million adjusted.
“The Amazing Spider-Man” also opened over the July 4th holiday weekend in 2012, raking in $137 million ($155.7 million today) or $62 million ($70.5 million today) over the traditional three-day opening. “The Amazing Spider-Man 2” also failed to meet the $100 million mark, making only $91.6 million ($97.2 million today) when it opened in May 2014.