In the past, Goop has faced its fair share of critics.
Gwyneth Paltrow’s lifestyle brand and website has given out health advice over the years and sometimes it has been ridiculed and criticized.
In a new post on the website called “Uncensored: A Word From Our Doctors” Paltrow’s site is defending itself, the topics it has covered and the doctors who have backed them.
“As goop has grown, so has the attention we receive. We consistently find ourselves to be of interest to many—and for that, we are grateful—but we also find that there are third parties who critique goop to leverage that interest and bring attention to themselves,” the brand began the letter.
“Encouraging discussion of new ideas is certainly one of our goals, but indiscriminate attacks that question the motivation and integrity of the doctors who contribute to the site is not. This is the first in a series of posts revisiting these topics and offering our contributing M.D.’s a chance to articulate theirs, in a respectful and substantive manner,” the letter continues.
Goop says that the site always welcomes an open and honest conversation and that is the point of the brand. “What we don’t welcome is the idea that questions are not okay. Being dismissive, of discourse, of questions from patients, of practices that women might find empowering or healing, of daring to poke at a long-held belief, seems like the most dangerous practice of all.”
One of the site’s most controversial topics was about jade eggs. Goop suggested that women place the eggs inside their vaginas for greater sex. In the defense letter, Goop shined a light on a certain OB-GYN/blogger who mocked the suggestion and implied that the doctor may have been taking advantage of the high-profile attention she received because of her attack on Goop.
“As women, we chafe at the idea that we are not intelligent enough to read something and take what serves us, and leave what does not,” Goop declared in the letter. “That’s why we do unfiltered Q&As, so you can hear directly from doctors; we see reason to interpret or influence what they’re saying, to tell you what to think.”
Goop reminded its readers and critics that they only feature highly-credentialed physicians. The doctors they choose to highlight are interested in both Western and Eastern modalities.
“While we have earned a reputation for often seeking the alternative, it would be a gross misunderstanding to believe that we reject Western medicine. But where we have found our primary place is in addressing people, women in particular, who are tired of feeling less-than-great, who are looking for solutions—these women are not hypochondriacs, and they should not be dismissed or marginalized,” Goop reminded everyone.
The letter ends by telling the site’s critics that it is unfortunate that some people choose to scrutinize other people’s advice and judge information before they’ve tried it themselves. “That is troubling, and that is dangerous.”