Revlon has been a constant supporter of cancer-fighting causes and now they’re using brand ambassadors Emma Stone and Halle Berry for their first-ever public service announcement campaign, created in part with the Entertainment Industry Foundation.
The PSA starts off with a couple of close ups of the two very famous sets of lips, focusing on the message, “Your Lips Can Save Lives,”; if you use them to talk about cancer and encourage loved ones to schedule regular medical check-ups to ensure early detection. Watch the video below!
“We sort of did a play on how we can use our lips, while wearing lipstick, to laugh, to flirt…” Berry says in the behind-the-scenes video.
“But the most major thing we can do with our lips of course, is talk,”; Stone adds.
Revlon has been raising money for cancer-fighting causes since 1990 and in that time has raised over $75 million through fundraising efforts, including its annual EIF Revlon Run/Walk for Women.
In addition to the PSA, the brand is also running a print campaign, which features Emma and her mom, a breast cancer survivor.
Visit RevlonCares.com for more information.