Kendrick Lamar has just released a new video for “Loyalty” from his “DAMN.” album, with this particular track featuring a special appearance from Rihanna.
Rihanna also features heavily in the visually stunning video, directed by Dave Meyers and the little homies (i.e. Lamar and Dave Free), which kicks off with a vicious, barking dog with eerie glowing eyes.
Things get even weirder in the next scene, which features a blindfolded Lamar sitting on a throne-like chair as scantily clad women dance all around him, with a knife about to stab him in some sort of ritual sacrifice.
Then, we see Lamar defending RiRi in a gritty street fight, along with some other amazing visuals that need to be seen to be believed – including a chained shark swimming beneath concrete.
In an interview with Zane Lowe, Kendrick opened up about collaborating with Rihanna. “I love everything about her,” said Lamar. “Her artistry, how she represents women to not only be themselves but to express themselves the way she expresses herself through music and how she caries herself. I love everything about her, so I always wanted to work with her.”