There’s no slowing down Beyonce! In between her buzzed-about inauguration performance and her highly anticipated Super Bowl performance, she somehow found time to film a commercial for her new fragrance, Pulse, NYC.
“I thought that now that I am a New Yorker and I’ve learned about how I can accomplish anything in this city, I felt it was an appropriate energy for the new fragrance,”; she says about the inspiration for her latest perfume.
And for the new campaign, Beyonce works with only the best, getting styled by Elle creative director Joe Zee and posing for renowned photographer Jean-Baptiste Mondino for the “edgy but sophisticated”; shoot.
Check out the video for a look at her must-see silver mini dress, which only the beautiful Beyonce could pull off!
Pulse, NYC marks Beyonce’s fifth fragrance. Watch behind-the-scenes below!