The third time's definitely a charm for Kate Upton, who, in her third year of covering the sexy mag has not one, but three covers to boast about!
The announcement was made on "Jimmy Kimmel Live" where Upton told Jimmy, despite her history with the mag, they didn’t let her know she would be the 2017 cover model until a day before the big announcement.
“They’re very difficult to read,” she said with a laugh. “They just completely ghost you…They finally gave me a call yesterday.”
Tennis champ Serena Williams joins the "Sports Illustrated Swimsuit" sqaud this year, daring to bare in a pair of peach bikini bottoms and a floral lei in her stunning beach shoot.
Thrust into the spotlight last year when she landed one of three covers (alongside Ashley Graham and Ronda Rousey) Hailey Clauson is back for her third appearance in the annual issue.
Featured twice in this year's edition, the model visited both Sumba Island, off the coast of Indonesia, and Finland where she wore a bikini in the snow for one week straight.
"For 'Sports Illustrated,' you have to be prepared for anything. It's not just looking pretty in a bikini, I'll tell you that, " she says, adding: "But they knew bringing me on the shoot that I'm one of those girls who's down to do whatever."
A Sports Illustrated Swimsuit staple since her "Rookie of the Year" debut in 2010, Chrissy Teigen is back in action in the 2017 issue.
The new mom opened up about what it was like getting back into a bikini ten months after welcoming baby Luna with hubby John Legend.
"I told her she has to have a baby every year," SI Swim Editor MJ Day shares, "because I've never seen her look so good and move so great and take such amazing pictures."
It's no surprise that Sports Illustrated swimsuit veteran Nina Agdal really goes for it in the 2017 issue.
The Danish beauty is hailed as one of the world's most striking models and she doesn't disappoint, hitting the beach with some carefully placed metallic pasties and nothing else!
Last year's cover title made Ashley Graham a household name and the sexy star is making a bold return, sizzling in the 2017 issue.
The model is also teaming up with the mag for The Sports Illustrated x Swimsuits for All campaign that will feature "every body, every age, every beautiful" in the upcoming issue.
Someone familiar with the Sports Illustrated Swimsuit world, Christie Brinkley got her start in the 1970s when she landed the coveted cover of the issue three years in a row! And now the 63-year-old is back, this time sharing the spotlight with her two daughters.
Alexa Ray Joel
Brinkley's daughter, Alexa Ray Joel, was happy to share the honour with her mom, who helped her through the experience with tips.
“We were picking out swimwear together in the fittings before the shoot, and she was showing me how to pose to angle my body in a way that accentuates the curves,” Alexa explains. “For instance, she taught me that if you angle your body sideways and jut one leg out, it instantly emphasizes an hourglass figure.“
Sailor Brinkley Cook
Like mother, like daughter, huh.
Christie Brinkley's 18-year-old daughter Sailor also shares the spotlight of her mom's return, alongside sister Alexa Ray, but surprise, this isn't her first foray into the world of modelling.
Making her Sports Illustrated Swimsuit debut is Genie Bouchard, who tweeted about the honour, sharing a sexy snap from the shoot along with the caption "OMG 😳😳😳 so honored to be in @SiSwim."
Not only representing Canada, Bouchard poses alongside other tennis pros in Serena Williams and Caroline Wozniacki in the 2017 issue.
Last year's "Rookie of the Year," Barbara Palvin is back in action in the 2017 issue.
The model amps up the 'sexy' in her follow-up appearance by posing in a series of 'barely there' outfits in the ocean.
Making her fifth appearance in the annual issue, Hannah Jeter shot the issue just after she found out she's expecting!
The 26-year-old model is expecting her first child with hubby and Major League Baseball legend Derek Jeter.
One of 2017's "Rookies of the Year," Hunter McGrady is making a splash in Sports Illustrated in nothing but body paint!
“This is a surreal moment for me,” McGrady, 23, wrote on Instagram. "I want to thank @MJ_Day for an opportunity like this and for being a force in this industry and everyone at @si_swimsuit for promoting that beauty comes in all shapes and sizes.”
“Beauty is not a number. It has no limits. I have never felt sexier than I did in this shoot.”