Seth Rogen Tackles Alzheimer’s Disease One Laugh At A Time

Canadian actor Seth Rogen and his wife Lauren Miller have teamed up to bring awareness to Alzheimer’s disease – but with a twist. They created Hilarity For Charity, a unique movement that uses the power of laughter to bring attention to Alzheimer’s disease.

“Alzheimer’s sucks,” says Rogen. “That’s the honest truth but a truth that can’t be ignored. We [HFC] aim to communicate to a younger generation about the disease and help provide the proper tools and support they may need.”

In order to reach a wider youth audience, HFC has launched a nationwide collegiate program called HFC U. The initiative aims to encourage students to throw their own HFC event to bring attention and much needed funds to the Alzheimer’s Association.

Student organizations that participate in the program will receive promotional assets, support and structure to kick off their event. The university that raises the most funds from now until April 11 , 2014 will win a special advance screening (with a Q&A to follow) of Universal Pictures’ upcoming comedy “Neighbors”, starring Rogen, Zac Efron and Rose Byrne.

Miller, whose mother has Alzheimer’s, added, “This disease is something that my family is far more familiar with than we’d like. But, like Seth said, it’s something that shouldn’t be ignored. HFC is here to shed light on it in a fun and one-of-a-kind way. We’re excited to see what each of these campuses and student organizations have up their sleeves!”

– Christina Dun

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