Justin Bieber will be dropping a new track soon, and to build up interest in his new single “Cold Water” he’s come up with a clever plan to get the word out: he’s sending lyrics to fans on Twitter via direct message if they use the hashtag #ColdWater2Days.

As you’d expect, this sent Beliebers into a tailspin as they hashtagged their little hearts out in hopes of getting a lyric or two from The Biebs himself.

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While not everyone received a reply — c’mon, he’s Justin Bieber, not Santa — those lucky few that did showed off their DMs like the Belieber badges of honour they are.

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Those fans who didn’t receive a DM did not leave the Twitterverse emptyhanded, with Bieber sharing a lyrical snippet on Twitter alongside a GIF of himself jumping into some actual cold water, revealing: “If you feel you’re sinking, I will jump right over, into cold, cold water for you.”