Kanye West has debuted his music video for “Wolves” in collaboration with Balmain.
The song, based off the rapper’s “Life of Pablo” track, features the voices of Vic Mensa, Sia and Frank Ocean, and is used in creative director Olivier Rousteing’s Balmain Fall/Winter ’16 ad campaign.
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The black-and-white video, directed by Steven Klein and art-directed by Pascal Dangin of KiDS Creative, was shot in New York City and features the teary-eyed face of West’s famous wife, Kim Kardashian, along with a number of Rousteing’s favourite fashion muses, including Joan Smalls, Jourdan Dunn, Alessandra Ambrosio, and Jon Kortajarena – with a quick cameo by Kylie Jenner.
Half of the raw video was shot at a studio in New York, with the other, more glitzy version shot at the Gilded Lily during Balmain’s after-party for the Met Gala, where West sported the same Balmain beaded jacket, white tee and Fear of God jeans.
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Speaking of the collaboration with Vogue, Rousteing said, “This is definitely one of the most incredible campaigns I’ve ever done. When I saw Kanye singing, Kim moving, the models walking and crying, the tears on Kanye, the tears on Kim—I was just like, ‘Wow!'”
