Jessica Simpson has expanded her fashion empire yet again — this time taking a step back (in time)!

The 36-year-old fashion designer recently launched an adorable baby collection, sold exclusively at Babies R Us, which she debuted with a totally cute fashion show in her hometown of Fort Worth, Texas.

WATCH: Jessica Simpson Celebrates Her 36th Birthday With a Super Cute Pic of Her Adorable Kids

Simpson teased the fashion show on her Instagram last week.

“A fun treat for my hometown,” she wrote. “thanks #babiesrus @jessicasimpsonstyle #JSbaby.”

And her brand’s Instagram was sure to share all the sweet moments.

RELATED: Jessica Simpson’s Kids Are Giving Us Serious ‘Hair Goals’

With own kids growing up, it seems Simpson just isn’t ready to let go of the baby phase.

The singer couldn’t believe it when her daughter, Maxwell, turned 4 in May.

“This beauty is at the end of her 3’s,” she captioned an adorable pic of her mini-me. “#HOLDYOURHORSESMAY1.”

RELATED: Jessica Simpson Shares Adorable Family Photo at Son Ace’s 3rd Birthday Party — See the Pic! 

See more in the video below.