Seth Rogen had shoppers doing double takes in a supermarket thanks to an outrageous prank in which animatronic talking food was mixed among the real deal in a grocery store.

In the stunt, to promote his new talking-food animated comedy “Sausage Party”, animatronic cantaloupe, bread and sausage were planted strategically in a New York City supermarket to freak out shoppers.

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Rogen, sequestered in a hidden room, lent his voice to the cantaloupe, goofing on some teenagers and asking a woman sampling a chunk of cantaloupe whether that was his nephew she was munching. Watch: