Bel Biv DeVoe Are Back With New Album And Music Video For ‘Run’

After a fifteen-year absence, Bel Biv DeVoe are back with a new album and a new music video for their single, “Run”.

The new song perfectly vibes with the old-school new jack swingers’ big 1990 hits “Poison” and “Do Me!”, serving up a blast from the past. The track first debuted back in July and samples the Notorious B.I.G.’s “Hypnotize”.

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The group announced their fourth studio album will be released in January, over 15 years since their 2001 album “BBD”. Called “Three Stripes”, the release of the new album coincides with the upcoming BET miniseries, “The New Edition Story” which follows the live’s of Bel Biv DeVoe’s early beginnings as members of New Edition alongside Bobby Brown.

Released in 1990 on the album of the same name, “Poison” is the group’s biggest hit, peaking at number three on the Billboard Hot 100 behind Madonna’s “Vogue” and Wilson Phillips’ “Hold On”. The album was certified quadruple-platinum, selling over eight million copies.

Watch the music video for “Run” below.