The weekend after Thanksgiving traditionally marks the beginning of the holiday movie season, and this year’s first big-ticket entry did not disappoint, with Disney’s animated “Moana” delivering a hefty $81.1 million in estimated domestic box office receipts during its opening weekend.
As The Hollywood Reporter notes, “Moana” topped second-place “Fantastic Beasts and Where to Find Them”, which continued to show box-office strength in its second weekend, taking in $65.8 million during weekend #2 for a two-week domestic total of $156.2 million.
If the $81.1 mil estimate holds, this will place “Moana” as the second-highest-grossing Thanksgiving opening of all time, following only “Frozen”, which took in $93.6 million in its debut on Thanksgiving weekend 2013.
Not having such a good weekend, however, is the Warren Beatty-starring and -directed “Rules Don’t Apply,” which is shaping up to be one of the year’s biggest bombs with an estimated five-day gross of only $2.2 million (the film’s budget was reportedly $27 million).
Other films to fizzle this weekend (although not nearly that badly) include the debuts of “Bad Santa 2” (with an estimated box office of $9 million, versus a budget of $26 million), Brad Pitt’s “Allied” ($18 million, with a budget of $85 mil)