In the span of just 15 days, the Ice Bucket Challenge has raised $2.5 million for the ALS Association, a nonprofit organization that raises money to find a cure for amyotrophic lateral sclerosis (aka Lou Gehrig’s disease), a neurodegenerative disorder in which the body’s muscles slowly stop working.
The premise is simple: Either dump a bucket of ice water over your head in front of a camera, or donate $100 to the cause. Then nominate two or more friends to replicate the feat.
The craze first swept through the sports world (Sidney Crosby, Paul Bissonnette, Steven Stamkos, and Patrick Kane were among the first to accept), and now it’s sweeping through Hollywood too.
Among the celebrities who have videotaped themselves taking part in the challenge are Justin Timberlake, Jimmy Fallon, The Roots, Katy Perry, Foo Fighters, Ansel Elgort, Adam Levine, Carson Daly, Elisha Cuthbert, Emmy Rossum, Hilary Duff and Dierks Bentley.
Do donate please visit ALS Canada.
So far, no entertainer has come close to achieving the epicness of the videos posted by Canadian ice dancer Scott Moir or hockey player Paul Bissonnette.
Moir was invited to participate by his ice dancing partner Tessa Virtue, who it seems was unable to acquire a bulldozer or helicopter for the stunt. Still, an A for effort.