It is Sir Elton John and Bernie Taupin’s 50th anniversary as songwriting partners and in celebration the duo have announced a new exciting partnership with YouTube.
Undiscovered talent worldwide will have the opportunity to create official music videos for three of John’s iconic songs, “Rocket Man”, “Tiny Dancer” and “Bennie and the Jets”.
“Elton John: The Cut” launched Monday and entries will officially open to the public on Jan. 9, 2017.
Each song will feature a required artistic element, “Rocket Man” will focus on animation, “Tiny Dancer” will be live-action and “Bennie and the Jets” will feature dance.
John, Taupin and a selection of judges will pick three winners and the winning entries will premiere on YouTube next summer, and will also receive $10,000.
“We’re excited to partner with YouTube to bring together generations of artists and music lovers around a shared passion for story telling,” the 69-year-old icon reveals. “YouTube is a rich tapestry of creativity, and I can’t wait to see how the breadth of talent from the dance, live-action and animation communities apply their vision to these cherished songs.”