Over in the U.K., a new season of “Celebrity Big Brother” has just kicked off, with this “all-star” edition featuring such blast-from-the-past stars as Heidi Montag and Spencer Pratt (a.k.a. Speidi) of “The Hills” returning to the infamous U.K. house in which the couple previously competed back in 2013.

While the pair didn’t win — they were runners-up, bested by British singer/TV presenter Rylan Clark-Neal — Montag insisted they have a whole new strategy this time around.

RELATED: Spencer Pratt And Heidi Montag Reveal They Blew Their Fortunes: ‘We Had Nothing To Show For What We’d Done’

“I wasn’t satisfied with how we left the house last time, so it was time to get back in there now,” she declared, as reported by The Daily Mail.

“We have a different game plan and we’re not going to tell what it is yet,” added Pratt.

Also joining the show this season is rapper Ray J, who wasted no time in reminding viewers what he’s really famous for.

© PA Wire/PA Photos/KEYSTONE Press
© PA Wire/PA Photos/KEYSTONE Press

“You might know me for my music, TV shows and my d**k!” he declared, referencing his infamous sex tape with Kim Kardashian within seconds of being introduced.

Clearly not shy about his performance on the tape, Ray J added: “Put some money in my pocket, you’re still j***ing off to the sex tape! Enjoy!”