Joe Jonas Stars As The New Face Of GUESS’ Inaugural Men’s Underwear Line

Joe Jonas is the new face of the GUESS Spring 2017 men’s underwear line.

Related: Joe Jonas and Sophie Turner Spotted Together In The Netherlands

In a statement released by the brand Wednesday, GUESS announced that the DNCE leading man will be joining Hollywood It-Girl, Charlotte McKinney, in a new series of sultry shots, photographed by celebrity and fashion photographer Yu Tsai, showcasing the clothing brand’s inaugural men’s underwear line and women’s lingerie collection.

Photo: GUESS
Photo: GUESS

The new men’s underwear line “Hero”, set to launch globally in February 2017, will feature “an array of boxers and briefs designed with a wide elastic waistband stamped with the GUESS logo” and will be “accompanied by a mixture of t-shirts and tank tops.”

Related: Joe Jonas Strips Down For Sexy Photo Shoot, Talks Watching Porn While In The Jonas Brothers

“It feels great to be chosen by Paul Marciano [Chief Creative Officer & Executive Chairman of GUESS] as the male global ambassador for the new GUESS Underwear campaign with a focus on the GUESS man,” says Jonas. “I am excited to be part of this amazing experience and to be able to represent the brand’s image.”

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