The video for Pharrell’s It Girl is now upon us, and it was unveiled in a delightfully grandiose fashion. The music mogul opted to premiere the tune at 12pm EST on the Times Square Billboard in New York City. And if that’s not going to nab people’s attention, we can’t imagine what would.

The eye-popping animated clip was produced by renowned Japanese artist Takashi Murakami and directed by Takashi’s enigmatic contemporary, a fellow who simply goes by the name “Mr.’

Does the funky/funny/trippy vid feature an adorable-looking Pharrell chatroom avatar? Spoiler alert: it most certainly does, so govern yourself accordingly!

It Girl is the fourth music video from Pharrell’s smash hit studio album G I R L, which has sold nearly two million copies sold to date worldwide.