Frances Bean Cobain has recently been announced as the new face of Marc Jacobs in the designer’s spring 2017 campaign, but the daughter of late Nirvana front man Kurt Cobain and Hole singer Courtney Love insists she’s not becoming a fashion model.
“I don’t think I’ll be modeling for anybody else for a very long time — this is 100 per cent outside my comfort zone,” says Cobain in an interview with Vogue. “I wouldn’t have done it with anyone other than Marc.”
As Vogue points out, Cobain has been approached numerous times over the years by brands looking to offer her an endorsement deal. The offer from Marc Jacobs marks the first time she’s ever said yes.
“I don’t model unless I think the project is cool, and I don’t put my name behind something that I don’t genuinely believe in,” says Cobain. “I thought this collection was great, and I was flattered that Marc thought of me for this. What I said to Marc when I was saying yes was that he’s an underdog for the masses. He’s still very rebellious within the fashion world, and he’s been like that his entire career.”
Jacobs made the announcement Wednesday on social media, sharing the first photo for the campaign, taken by photographer David Sims. “I have always wanted to work with Frances,” writes Jacobs on Instagram. “Her beauty, uniqueness, and strength is something I have long admired and respected.”
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I first met Frances Bean when she was 2 years old at a dinner with her mom (Courtney) and Anna Sui in 1994 at Bar Six in NYC. I have always wanted to work with Frances. Her beauty, uniqueness, and strength is something I have long admired and respected. Few things remain as constant as my continued inspiration from those whose honesty, integrity, courage, and curiosity lead them to explore and venture beyond preconceived boundaries. Photographed by @davidsimsofficial, I am pleased to share the first image of Frances Bean Cobain for our Spring/Summer 2017 campaign.
Cobain herself is the first to admit that she doesn’t look like a typical model — which she says is precisely the point. “I’m not representing the beautiful top models of the world,” she says. “I’m representing what a general, standard, average human girl would look like wearing these clothes. I think that’s why Marc picked me for this.”
In the interview, Cobain also addresses the current nostalgic fascination with 1990s fashion, admitting she’s not a fan.
“I don’t f***ing care what they did in the ’90s; I wasn’t around and it’s not relevant to me,” says Cobain, who was born in 1992. “Yes, the ’90s were influential, for sure, but it’s just not my cup of tea. When it’s shoved down your throat every day for 24 years, you just stop caring.”
She also comments on the Seattle grunge look popularized by her parents, admitting that her father’s clothing choices had more to do with necessity than fashion.
“I find it interesting where grunge originated from, and then where it was taken, which was high fashion,” she adds. “My dad was so poor that they kept going to Goodwill to get donated ripped jeans. It wasn’t a fashion decision; it was an ‘I don’t have any money, I have no other choice’-type of decision.”
As for her future as a fashion model, Cobain admits she doesn’t really see one beyond her work with Marc Jacobs. “I could never do [modelling] professionally, but I’m glad I did it with Marc, because I trust him,” she remarks. “Thankfully I have other skills than just standing there and looking cute.”