Take one of the world’s largest fashion labels and add an icon like Beyonce and what do you get? A range of athletic streetwear with Queen Bey personality that everyone will want to get their hands on!
The singer/superstar has partnered with Topshop to create Parkwood Topshop Athletic Ltd. The name of the actual brand is yet to be decided, my money’s on “Back To Queen Bey’sics”; but we’ll have to wait and see what they come up with.
Beyonce is a big fan of the London based store: “I have always loved Topshop for their fashion credentials and forward thinking.”; The singer will bring her empowering style and personality to the line, working closely with the team to “create and produce a technical and fashion-led collection.” She has also said she will “participate in all aspects of the partnership.”
The superstar is exactly what Topshop needs as it enters into one of retail’s hottest categories, activewear.
Parkwood Topshop Athletic, will focus on clothing, footwear and accessories for fitness, sport and dance. The collection is due out next year and will be sold at Topshop stores and online at topshop.com.
This could Bey the partnership of the year, and we can’t wait to see what they have in store!