Vancouver-born Comedy Central star Nathan Fielder is donating $150,000 to the Vancouver Holocaust Education Centre.

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The 33-year-old comedian will open the very first Summit Ice pop-up store in Vancouver. Summit Ice is a not-for-profit apparel company created to raise awareness of the Holocaust. “Vancouver, big news!” Fielder wrote on Twitter. “We’re opening our first Summit Ice pop-up shop this Sunday at 138 E Broadway.”

Summit Ice’s website says “On March 26, 2017, Summit Ice Apparel founder Nathan Fielder will return to his hometown of Vancouver, BC to donate $150,000 USD of Summit Ice profits to the board of the Vancouver Holocaust Education Centre, an acclaimed teaching museum devoted to Holocaust based anti-racism education.”

“Donations will also be accepted in exchange for other Summit Ice clothing while supplies last,” the website continues.

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Fielder founded Summit Ice Apparel in 2015 after learning his favourite jacket company, the Vancouver-based Taiga, had published a tribute to Holocaust denier Doug Collins in their winter catalogue. Fielder and Summit Ice will challenge Taiga by encouraging Vancouver residents to trade in any Taiga jacket they own for a free Summit Ice soft-shell jacket and “Deny Nothing” pin.