Harry Styles is being rather coy on social media these days, but a new television ad is teasing something big!

A compelling, mysterious television spot aired in the U.K. on Saturday, March 25 featuring the One Direction star walking through a cloud of smoke. Set to the tune of a melodic piano instrumental, the teaser ends with a closeup shot of the singer’s eyes gazing into the camera.

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The date “April 7” flashes to the audience before fading to black.

Rumours began swirling on social media, with many suggesting April 7 to be the date of Styles’ long-awaited solo debut. The chatter has since been confirmed after the singer’s official Vevo uploaded the teaser with the title “Harry Styles Ad for Debut Single – April 7th’.

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The singer shared a series of blank, white images on Instagram the same day as his teaser ad — leading fans to believe something big was on the way.

It was confirmed back in June that Styles, 23, had signed a solo recording contract with Columbia record. He will now in the footprints of fellow bandmates Zayn, Niall Horan and Louis Tomlinson — all of whom have released successful solo works.

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