“Beauty and the Beast” has dominated movie theatres since it opened two weeks ago, but the Disney megahit’s third weekend saw the film cede the top spot to new arrival “The Boss Baby”, which took in an impressive $49 million domestically in its opening weekend, reports Variety.
However, the “Boss Baby” victory was a narrow one, with “Beauty and the Beast” coming in at a close second with $48 million in its third weekend, resulting a three-weekend total of $443.5 million.
The news was not so good for Scarlett Johansson’s “Ghost in the Shell”, which eked out an anemic $19 million, a low-enough number for Variety to place the anime-inspired action flick in the “bomb” category.
As for the “The Boss Baby”, lukewarm reviews did nothing to quell moviegoer interest, with the opening weekend numbers far exceeding expectations (original estimates projected the film would take in $30 million in its first weekend).
“The picture works because it’s a great concept and having Alec Baldwin, who is such a well known voice, voicing a baby is near genius,” Chris Aronson, Fox’s head of domestic distribution, tells Variety, adding that he was surprised by the film’s poor reviews.
“I was shocked and still am,” says Aronson. “It’s nice when you have critics and audiences aligned, but it’s painful when you don’t get it. You wonder why do audiences like it so much and the reviewers don’t?”