Supermodel Ashley Graham is launching her fifth collection for Addition Elle in Spring 2015. The two are a match made in heaven as they both stand for sexiness, luxury and comfort for women of all sizes. The idea behind this latest campaign is femme fatale, which is completely on trend at the moment.
Plus-size model Ashley Graham is an icon in the fashion industry and has worked closely with Addition Elle on four previous lingerie lines as well as this latest one.
Ashley says “Each piece has a special place in my heart and was inspired by bras in my personal wardrobe that I found to be both beautiful and supportive. My goal was to create a luxurious collection which could flatter women of all sizes and ages, because I have always believed that beauty comes from within and sexy is a state of mind.”;
Ashley features throughout the campaign showing off the latest collections, which includes four bras and matching panties, a body suit and a short chemise. Going with the whole femme fatale idea, the sexy designs have been kept to just two colours, classic black and powder blue.
And by the sounds of things we can expect more gorgeous lines from the two fashion powerhouses in the future, Ashley recently spoke about the project, saying, “I thoroughly enjoyed each collaboration with the design and merchandising team and I’m looking forward to future collaborations.”;
This 11-piece collection ranges from $25 for a panty, from $60 to $75 for bras and chemise and $90 for a babydoll. These pieces are available in Addition Elle stores across Canada and online.
