Calvin Harris Fronts Emporio Armani’s Latest Campaign

From superstar DJ to supermodel? If Emporio Armani’s latest campaign is any indication, Calvin Harris is well on his way to transitioning into a new day job. The luxury Italian fashion house has named the singer, songwriter and music producer as the new face of their brand, and they’re giving us a sneak peek of the upcoming campaign.

An early preview of the ad campaign sees Harris upgrading his usual jeans and t-shirt look. In one photo, the Scottish-born star models a casual take on the suit, while, in another, the “Summer” singer shows off a pair of the brand’s aviator sunglasses.

Emporio Armani

Boo George for Emporio Armani

Photo credit: Boo George for Emporio Armani

Photo credit: Boo George for Emporio Armani

“It’s incredible to be working with Mr. Armani and his team at Emporio Armani,” Harris said in a statement. “I feel an affinity to the brand ethos and have been a long time admirer of their designs.”

The complete campaign will be revealed in January, but Harris has already given us an additional sexy look of what to expect. The world’s highest paid DJ shared behind-the-scenes photo of the shoot with his Twitter followers on Wednesday, putting a whole new side of himself on display. “Need more stepladders #Armani #BehindTheScenes #LaughingAboutSomething,” he captioned the shirtless selfie.




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