With Kendrick Lamar taking Geraldo Rivera to task in his new album “Damn.”, the outspoken Fox News personality has responded to the diss in a Facebook post.

The rapper and the reporter have history, with their beef dating back to Lamar’s appearance at the 2015 BET Awards, in which he performed “Alright” from atop a vandalized police car.

The performance earned a thumbs-down from Rivera, who at the time blasted Lamar by declaring that “this is why I say that hip-hop has done more damage to young African-Americans than racism in recent years. This is exactly the wrong message.”

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Shortly after, TMZ caught up with Lamar, who insisted that Rivera was missing the point. “How can you take a song that’s about hope, and turn it into hatred?” asked Lamar in the video.

Clearly Rivera’s comments have stuck with Lamar, who references the journalist on his new track “LUH”, editing in soundbites of Rivera’s comments and rapping: “Fox News wanna use my name for percentage. Somebody tell Geraldo this n**** got ambition.”

It didn’t take long for a response from Rivera, who is striking back with a new video posted to Facebook in which he takes Lamar to task for stoking an “us against them mentality” between minority youth and police offers, declaring this to be “the worst role-model. It’s the worst example.”

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You can watch Rivera’s entire 14-minute video below: