Pharrell Has History In The Bag As First Man To Star In A Chanel Bag Campaign

When Pharrell Williams isn’t setting the music industry on fire, he is setting the standard for men’s fashion.

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The “Happy” singer made fashion history as the first man to ever star in a Chanel bag campaign. Pharrell, 44, is the star of a new short film from the fashion house promoting their Gabrielle bag.

The video show’s N*E*R*D’s lead vocalist causing a little mischief in an empty concert hall — hopping onto equipment boxes and tip-toeing across a low scaffold.

Pharrell’s partnership with Chanel was announced in March. The fashion brand’s creative director, Karl Lagerfeld, told Women’s Wear Daily the Grammy-winning male artist was cast to show how the Gabrielle bag can be worn in “many different circumstances… It’s not very feminine in the sense of being chichi.”

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Mr. Williams will be joined in the campaign by fellow stars Kristen Stewart, Cara Delevingne and French model Caroline de Maigret.

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Pharrell’s Best Guest Appearances



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