Gwyneth Paltrow is bringing Goop to a newsstand near you.
The actress and lifestyle guru is partnering with Condé Nast to make a physical edition of her popular site.
Paltrow will co-produce the special print issue, set to be released quarterly, beginning September 2017. The magazine will cover similar “wellth” topics as the site, so get ready for vaginal steams and eggs in print form.
“Conceptualized as a collectible,” Anna Wintour told Women’s Wear Daily about the organic way the partnership came to be. “Goop and Condé Nast are natural partners and I’m excited she’s bringing her point of view to the company,” Wintour said. “We all look forward to working with her and her team.”
The artistic director and editor-in-chief of Vogue and Paltrow have been friends for years so it’s a wonder the idea didn’t come to fruition sooner. However, with the shuttering of Self last year, Condé Nast now have an opening for a health publication in their roster and Gwyneth recently announced she would be taking a break from acting to focus on the site. So you could say the partnering is a match made in organic gold-plated heaven.
As for the breakdown of the issue, Goop has said the publication will launch with co-produced and co-branded digital content, which will be distributed across Condé’s titles’ websites, goop.com, and the brand’s social channels. The majority of the publication will be “original and produced by Goop, while the creative is an artistic collaboration between Goop and Condé Nast.”
“Anna is a powerhouse, and one of the most admirable thought-leaders in media,” Paltrow told WWD. “Collaborating with her and Condé Nast on this multiplatform content partnership, anchored by Goop’s emergence into a physical entity, was an opportunity for us to push our boundaries visually and deliver Goop’s point of view to consumers in new, dynamic ways.”
Founded in 2008, Goop has been making a serious stand in the realm of health and wellness. Closing a $15-million round of Series B funding last year and adding more staff, lead by newly appointed editorial director Nandita Khanna, the site has also partnered with Net-a-Porter to sell branded beauty products and is gearing up for its first pop-up shop: Shiso Psychic by Goop in New York on April 29.