Kristen Stewart Announced As The Face Of New Gabrielle Chanel Fragrance

As a Chanel brand ambassador since 2013, Kristen Stewart has landed yet another coveted campaign with the French fashion house.

On Wednesday, the 27-year-old “Personal Shopper” star was named the new face of Chanel’s upcoming Gabrielle perfume for women, which bears the first name of its founder. The actress will appear in a film campaign for the new scent this September, directed by Britain’s Ringan Ledwidge, along with a print campaign shot by Karim Sadli.

Related: Kristen Stewart Teaming Up With Synth-Pop Group Chvrches For Planned Parenthood Project

This marks Chanel’s first new fragrance in 15 years, created by Olivier Polge in collaboration with the house’s Fragrance Creation and Development Laboratory. Polge was appointed by the brand to succeed his father, Jacques Polge, best known for his hit fragrance Coco Mademoiselle, back in 2015.

Stewart most recently worked with Chanel for the launch of their new Gabrielle bag, created by Karl Lagerfeld last October for the Spring/Summer 2017 collection. She has also served as the face for a number of the brand’s past campaigns, including the Metiers d’Art collections, the Eyes 2016 and 2017 makeup campaigns, in addition to the Fall 2016 Le Rouge Collection No. 1 ads.

Related: ‘Free Spirit’ Kristen Stewart Channels The ’80s For V Magazine

The actress is currently set to star in the upcoming biological thriller, “Lizzie”, directed by Craig William Macneill, and will showcase her new short film, “Come Swim”, at the Cannes Film Festival later this month.

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