GoDaddy has decided to pull a controversial Super Bowl ad featuring a puppy named Buddy after public outcry that the ad promoted puppy mills.
The brouhaha erupted after the ad was previewed on a morning talk show, and GoDaddy CEO Blake Irving decided it would be best to axe the ad entirely.
“The responses were emotional and direct,”; said Irving in a statement. “Many people urged us not to run it.”;
Irving also revealed that Buddy enjoyed a happy ending of his own: “Rest assured, Buddy came to us from a reputable and loving breeder in California. He’s now part of the GoDaddy family as our Chief Companion Officer and he lives permanently with one of our longtime employees.
Check out how Buddy’s fitting into his new gig:
