The secret is out! Model Karlie Kloss will be the face of Joe Fresh’s Spring 2015 campaign launchingFebruary 9.
Kloss will be wearing the modern, clean look that Designer Joe Mimran’s Spring collection is all about. The trends include looks such as lived-in denim, classic silk pieces, military-inspired designs, botanical prints and utility details.
“My style is very simple and chic and I think these pieces are right up my alley,” said Kloss. “When you pull on a great pair of jeans and it fits perfectly with a gorgeous silk shirt, and you feel good in what you’re wearing, it makes all the difference.”
Joe Fresh’s Spring Campaign will also feature model Henrik Fallenius for the men’s collection.
The campaign was shot in New York by Steven Sebring and styled by George Cortina.