Gene Simmons is never one to stay quiet, especially when it comes to his rock n’ roll.
This month, the 67-year-old KISS frontman filed an application to register a trademark with the U.S. Patent and Trademark Office on his iconic rock hand gesture that has become a familiar sight to rock fans around the world.
According to the application, the well-known gesture consists of “the index and small fingers extended upward and the thumb extended perpendicular,” as also noted in Simmons’ drawing included below.
The trademark document also states that the musician is attempting to claim the gesture as a symbol for “entertainment, namely, live performances by a musical artist; personal appearances by a musical artist,” which was reportedly first shown in KISS’s 1974 Hotter Than Hell tour.
Despite Simmons’ widely-known use of the gesture, many fans are taking offence to the reality television’s star attempt to trademark the symbol, noting its similarity to the thumb-down “sign of the horns” and the American Sign Language gesture for love.
Another question fans are asking is how far Simmons could go if his trademark is approved. Looking back to 2007, rap mogul Jay Z was forced to pay an undisclosed sum to pro wrestler Diamond Dallas Page for infringing on his “Diamond Cutter” hand gesture in a number of the rapper’s music videos and Roc La Familia album cover.
However, since filing the application, Forbes reports that Simmons has halted his efforts due to the large amount of backlash his proposal received, claiming that other musicians “saw the application as a shameless overreach by Simmons.” The outlet notes that Simmons already “owns a stable of other trademark registrations through his Gene Simmons Company.”
See what many people had to say about Simmons’ original application on the Twitterverse below.