Kim Kardashian West launched her brand new makeup line, KKW Beauty, on Wednesday, but you probably can’t buy any now.
The line of makeup kits went on sale at noon and started going fast.
Less than three hours after going on sale, the line had sold out, which is estimated to have generated about $14.4 million in revenue.
The Créme Contour and Highlight Kits are $48 a piece and are designed to let users achieve the same look often seen on the Kardashian family. The kits include four different shade, contour, and highlight pens, and a blending brush.
Selling out a makeup line is nothing new for Kardashian, who previously teamed with Kylie Jenner and her Kylie Cosmetics line. All 300,000 KKW x Kylie Lip Kits sold out in a matter of minutes.
The introduction of Kardashian’s most recent makeup line wasn’t without some controversy, though. In ads Kardashian tweeted out earlier this week for the line, it appeared her skin had been darkened, leading some critics to compare the images to blackface.
Kardashian responded to the criticism, telling The New York Times, “I would obviously never want to offend anyone. I used an amazing photographer and a team of people.
“I was really tan when we shot the images, and it might be that the contrast was off. But I showed the image to many people, to many in the business. No one brought that to our attention. No one mentioned it.”
Still, Kardashian can rest easy knowing she’s launched yet another successful business venture in her empire, which includes “Keeping Up with the Kardashians”, a new children’s apparel line, and two mobile apps.