The Salvation Army has made clever use of “The Dress”; , in a very powerful campaign that has hit the web.

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They took the whole white/gold or black/blue debate and created a very memorable Public Service Announcement to raise awarenesss for abuse against women.

The pic features a bruised and battered woman wearing the infamous dress in white/gold and has the caption; “Is it so hard 2 see black & blue? 1 in 6 women are victims. #StopAbuseAgainstWomen.”

It’s been a whole week since the dress hit the web and it looks like it won’t be going anywhere anytime soon. What do you think of the latest campaign?

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