Jay-Z‘s new album 4:44 has been the talk around town since it dropped exclusively on Tidal last Friday. The “99 Problems” rapper spends the majority of the record owning up to his mistakes and past failures, including an admittance of his extramarital affairs, culminating in an apology to his wife, Beyonce.
However, it’s the album’s thinly-veiled shots at his fellow hip-hop brethren which are the sudden topic of conversation. Firstly, Jay’s longtime collaborator and label mate Kanye West is said to be parting ways with Tidal, allegedly over a money dispute, but one can’t help but think the negative Ye references on track “Kill Jay Z” didn’t help matters.
Now Future is getting in on the action after seemingly taking issue with certain lyrics throughout the album.
“You’re on the Gram holding money to your ear, there’s a disconnect, we don’t call that money over here”, Jay spits on album track “The Story of O.J.”, a dig at the recent trend of rappers posting photos on Instagram with stacks of cash held to their ears.
Future, showing a sense of humour about the situation, jumped onto Snapchat to share a picture of himself doing exactly that, along with the caption “U ain’t got the juice like dat.”
It’s unclear whether Jay had Future in mind when he wrote this lyric, after all, there are several rappers guilty of the cash-phone photo.
However, on the song “Kill Jay Z”, there is a more direct callout to the “Mask Off” rapper, when he raps, “In the future other n**gas playing football with your son.” The line could be read as a reference to Future’s son with singer Ciara, who is now married to NFL quarterback Russell Wilson. Future has yet to acknowledge this particular lyric publically.
4:44 is now available to stream exclusively on Tidal.