It’s been a busy year so far for K-Pop sensations BTS: they celebrated their fourth anniversary, dropped their second studio album Wings, and stole the show at the Billboard Music Awards where they took home the prize for Top Social Artist.
Now, the popular Korean pop/hip-hop group is undergoing a name change.
BTS, whose name translates as “Bulletproof Boy Scouts,” took to YouTube yesterday to reveal a new logo, which is a combination of the BTS and ARMY logos, and with it came a new name, “Beyond The Scene”.
The band will still be known as 방탄소년단 (or Bangtan Sonyeondan) in Korean, and the names of the group’s members – J-Hope, Jimin, Jin, Jungkook, Rap Monster, Suga, and V – will also remain the same.
UPDATE 07/07/17: In a press release, lead rapper of BTS, Rap Monster, explained the reasoning behind the new Brand Identity. “This change is like a second chapter for BTS with the whole message and symbols pointing towards the future,” the K-Pop star said. “Our hope is that the change will bring us and our fans even tighter. We know our fans already understand our message: ‘youth that follow their dreams’ and ‘youth that constantly pursue their dreams.”
To coincide with the news, BTS also dropped a remake of Seo Taiji and Boys, “Nan Arayo,” a K-Pop classic released 25 years ago. The BTS version of the song, “Come Back Home,” racked up almost 4 million views in just 24 hours and peaked at #50 on the US iTunes charts.
When the new BI was first announced, the reaction from the dedicated BTS fanbase was mixed, to say the least.
The name change, which will only affect how the band is referred to in English-speaking countries, is likely an effort to capitalize on their increasing popularity around the globe.
BTS recently beat out the likes of Justin Bieber and Selena Gomez at the 2017 Billboard Music Awards to win Top Social Artist, thanks to their large and passionate fanbase.
When the group took to the stage to accept the award, they thanked fans for their support, stating: “This award belongs to the every people all around the world that shine the love and light on us by the million and make BTS proud.”
BTS has over 6.5 million Twitter followers, and their music videos regularly receive YouTube views in the hundreds of millions. Their most popular video, posted below, is almost at a whopping 182 million views!
The success has translated over to the U.S., thanks to their latest album, Wings, and the band is currently enjoying a sold-out run of arena shows.