Drake and his dad Dennis Graham team up for a new ad for the whiskey brand Virginia Black.
The commercial for the popular alcohol finds the father-son duo poking fun at Dos Equis’ “Most Interesting Man In The World” character.
“Would you like to know who’s not worried about the most interesting man in the world?” the Canadian rapper begins the comedic ad.
While Graham throws in one of his own jokes, “What’s under my du-rag?” he asks. “Another du-rag.”
The second ad has Graham adding in a one liner. Drake starts the commercial the same way, then Graham chimes in, “First date? Oh you know we’re going dutch. Virginia Black. One sip and woo.”
“Drake landed an equity stake in Virginia Black after putting this own money into the venture,” reported Zack O’Malley Greenburg of Forbes magazine.
The 15-second ads have generated over 5 million views, which is more than any celebrity/alcohol mash-up commercial ever.
This isn’t Graham’s first time in front of the camera, the famous dad appeared in Canadian rock band Arkells’ music video for their song “Drake’s Dad”.