Could K-Pop Group BTS Perform At 2018 Super Bowl Halftime Show?

K-Pop superstars BTS could be looking to continue their worldwide domination with a Super Bowl halftime show performance, at least if voters on Billboard‘s latest poll have anything to say on the matter.

BTS, the popular Korean music group who recently rebranded for global markets, are currently leading a Billboard poll asking “Who should play 2018 Super Bowl Halftime Show?” The band is way ahead with 62.21% of the vote, beating out the likes of Rihanna, Kanye West, The Weeknd, and Taylor Swift. In comparison, the closest act to them is Justin Bieber, at 14.67% of the vote at the time of writing.

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The Super Bowl halftime show is one of the most anticipated parts of the most watched event on American television. The performers who take the stage at the Super Bowl often rack up more headlines and column inches than the game itself. Previous headliners include Lady Gaga, who flew through the sky Cirque du Soleil style in this year’s stunning acrobatic performance, and Coldplay, who in 2016 brought along Beyonce and Bruno Mars to dazzle the crowd.

BTS, who won a Billboard Music Award for top social artist, are the only non-U.S. based act on the list (Rihanna is from Barbados but is primarily located in the U.S.), making their lead in the poll even more impressive. The seven-member South Korean boy band has a loyal following of fans, nicknamed the ARMY, and it’s clear they went to work as soon as the poll went up.

While many are excited about the prospect of BTS being the first K-Pop group to appear at the Super Bowl, others are a little more hesitant about the possibility, as the mixture of tweets show.

With the Super Bowl being a U.S. event, some fans believe BTS would not be warmly welcomed by the majority of the viewing audience who are unfamiliar with the band, and therefore it could hurt their popularity and reach in Western demographics.

However, others feel the potential performance could bring on board new fans.

Voting on the poll closes Friday, July 21.



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